Many would agree with me that Vodafone's ZOOZOO's are one of the best things to happen to Indian Advertising. They clicked instantly, had great recall + repeat values, and cut thru to appeal to various age-groups (something that very few campaigns manage).
Though I did agree with L.S.Bhat that there was a time when the character (ZooZoo) was getting larger than the brand (Vodafone) , but all in all, it was any brand's or agency's dream campaign!
Then came a phase in between when the ads were getting lesser creative, they were losing sheen, some spots were better than others, the attraction wasn't as strong as it was when they started. But with the launch of the new 3G service by Vodafone, they have unveiled a new commercial which correctly highlights the USP of the service - faster, smarter, better! The mascot is the same, the avataar is different. The execution is good, the vibe is positive, the message is clear, simple without being preachy. For me, its a great campaign and half the battle won!
(Now its left to see how good the service actually is! those trying it out, do share your feedback)